One Aussie is killed by melanoma every five hours. The majority of these are young men. By inviting blokes to grow a beard for winter, we’re encouraging those most at risk to become our biggest advocates. Champions for early detection.
A time for gentlemen to let their facial follicles flourish. Growing a #BeardWithPurpose and use it as a life saving conversation starter. A ruggedly handsome (in your face) reminder for friends and family to get a #BeardSeasonSkinCheck with a GP or dermatologist. All while raising funds towards targeted community screening programs. Taking vital services to where they’re needed most.