MONOCLE DIGITAL X TIM ROSS

Taking an iconic Australian personality and matching the larger than life personality with a digital footprint.

We began by working with Tim Ross in 2015. The early stage work to translate his offline voice, to an online brand was both challenging and rewarding. Tim has an intimate eye for design and digital behavior and he understands people. This made our role in bring the site to life inspiring but difficult. We learned to understand the needs and challenges facing celebrities and how we can bring the audience to life to get access to Tim with questions, access to his thinking and most importantly, easy access to where Tim is, What he has on and how they can join in.

We created two homes for Tim, one for his personal brand and other for his series, Man About the House. Both sites have been a successful evolution and continue to drive Tim's success in Australia and across the world.