My General Store.

A New Digital Home for My General Store

Project Details

As the design and digital partner for My General Store, Monocle has helped the online retailer to evolve its business from a niche brand to a leader in women’s fashion. Our work has spanned digital design and marketing supporting the company as it expands its presence into new markets, distribution channels, and product lines.

Project by Monocle Digital in Collaboration with My General Store


Building the brand.

Sophisticated design and digital marketing strategies, spanning SEO, digital, inbound and SEM provide the brand with a platform to international expansion.


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