Establishing a new Australian leader in sustainable menswear.

Project Details

As the strategic partner for Mr Simple, Monocle has helped the brand to evolve its business from a niche outerwear company to a global leader in apparel. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

Connecting the dots between design,
digital users, mobile and Google.

Experiential commerce.

The new provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting the brands strengths with powerful Google integration.




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