Herschel Australia

Establishing a Strategy for The world’s Leading Carry Brand

Project Details

As the strategic partner for Herschel Australia, Monocle has helped the brand to evolve its business from a niche carry company to a national leader. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

Project by Monocle Digital in Collaboration with Herschel


Monocle worked with Herschel Australia during one of the largest
growth periods in the brand’s history focusing on stability & performance. 


From an independent Canadian Carry brand to an international icon.


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