MONOCLE DIGITAL X GEORGES CAMERAS

Taking a 30-year old, iconic Australia retail store into to a modern, digital future.

Over the past 20 years, digital technologies have altered lives and the corporate landscape in ways largely unimagined during the early days of the Internet revolution; since 2000, more than half of the companies in the Fortune 500 have been disrupted out of existence. Equally massive are the changes that digital has enabled in how businesses interact with current and prospective customers, their internal operations, and how they organize themselves to deliver customer value.

Georges Camera's is different. This is a modular, ever evolving retail company who has engaged with millions of Australian's. The company is one of the world's leading independent Canon retails and we wanted to make sure the digital future was as long lasting as the physical history.

So we created an eCommerce in Digital Cameras like no other. Using Magento, we created a responsive site with over 5000 products and an integrated marketing campaign to assist the launch, tat saw the online store triple its business.

If you need a camera, you should visit Georges.