Marketing

SEO & Social Media

SEO / SEM

Monocle’s SEO/SEM team embraces a multidisciplinary approach to ensure high visibility & engagement of client digital properties.

We seek to maximize exposure in Google as its algorithm evolves, increase visibility in secondary search engines, and also in the emerging class of voice-activated and text-activated agents. We embrace a user-centric approach to SEO: by understanding users and their search patterns, we can ensure user needs are met by prominent exposure to relevant brand content.

The Monocle team optimizes every angle of effective search: ensuring web pages are properly coded; content is structured and organized, with the correct information architecture; the right content is created and distributed based on appropriate search queries; paid search is properly leveraged, and social is utilized to properly disseminate links. We partner with 6 software-based web crawlers to monitor the web, providing ongoing, proactive insights that are used to continually optimize client approaches to search. SEO is then fully integrated with the client’s other inbound marketing strategies, creating a coherent approach to traffic generation.

Services.

Search technology strategy

Search content strategy

Search social strategy

Local optimization

Competitive inbound analysis

Paid search

We Create SEO & Social
Strategies That Work.

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Social Media

Monocle helps brands navigate conversations in social and the broader media landscape, helping them use earned media to influence brand favorability and purchase intent.

We use audience insights and platform expertise to create and manage tightly defined social ecosystems. This includes: helping grow and manage community presence across Facebook, LinkedIn, Instagram, and other social platforms; building brand advocates through relationships with bloggers and other influencers; and creating campaigns and assets that harness social, real-time marketing, and content marketing approaches to create and capitalize on cultural moments.

Services.

Social strategy

Communications strategy

Social campaigns

Influencer engagement

Analytics

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